Getting found on Google is not as simple as just writing stuff and adding some keywords. It is all about sprinkling the correct type of keywords at the right time. So, we can conclude that keywords are the foundation of SEO (Search Engine Optimization). It does not matter if you are a blogger, business owner, or a starter, knowing how various kinds of keywords work, it can take your SEO strategy to a new level.
At Rcedutalent, where we empower startups and entrepreneurs with effective marketing strategies, we have seen firsthand how choosing the right keyword types can skyrocket visibility and boost organic traffic.
In this blog, we will walk you through 11 powerful types of SEO keywords that can help you rank #1 on Google (and stay there).
1. Short-Tail Keywords
These keywords, also known as head keywords, are short, commonly one or two-word phrases (such as “marketing” or “coffee shops”). Head keywords have a lot of searches. So, it’s great to get a lot of traffic on these keywords. But because they are so general, it is very difficult to understand exactly what the person is looking for.
Short-Tail Keywords are very competitive in nature. So, it is difficult to rank for new websites or low Domain Authority (DA) on these keywords still, they work well for general content or landing pages that aim to increase brand awareness and reach more people.
Example: SEO
2. Long-Tail Keywords
Keywords with more than one word are known as Long-Tail Keywords, these keywords have long Phrases, usually three words or more, Like “best running shoes for flat feet.” These keywords are highly targeted to a specific topic and receive fewer searches than Short-Tail Keywords, but they face less competition and are easier to rank on Google. These keywords do not simply attract clicks, sign-ups, and sales, although they attract people who know exactly what they are looking for. This is why they achieve higher conversion rates and more clicks, sign-ups, and sales.
Example: “Affordable SEO tools for freelancers”
3. Branded Keywords
These keywords would be your brand name – such as “Rcedutalent”. Keywords like these help you to target the individuals that are searching for the more definitive services, and can thus convert into greater click-through rates and conversion. Which is why they are awesome for just getting general brand exposure and direct traffic from those who are already interested in what you offer.
Examples: “Rcedutalent Digital Marketing Agency”
4. Non-Branded Keywords
These keywords do not contain your brand name. Usually, these keywords are used to attract new audiences who may not know about your company. Non-branded keywords are great for blogs, ads, and landing pages because they help you reach potential customers who are searching for products or services like yours without specifically looking for your brand.
Example: “Comfortable athletic shoes”
5. Buyer Intent Keywords
Buyer intent keywords indicate that a user is prepared to take an action or make a transaction. These keywords frequently include terms such as “buy,” “discount” or “best. They are powerful enough to get visitors and turn them into customers, as they target people who are about to take action. But they are also massively expensive in terms of e-commerce because everybody is trying to rank for them.
Example: “Buy waterproof hiking boots”
6. Informational Keywords
Informational keywords are those keywords that are searched by people who are looking for information, answers, or knowledge about any specific topic. In this type of keyword, common phrases include “how to,” “what is,” or “tips for.”
Example: “How to check the DA of a website”
7. Navigational Keywords
These keywords help users find a specific company or website they already have in mind. These are keywords people use when searching for a specific website, often by typing in a brand or services name. They work well for those people who already know that where they want to go.
Example: “Rcedutalent website”
8. Transactional Keywords
Transactional keywords show that a user is ready to take action or purchasing any product or service. These keywords usually include phrases like “buy now,” “order online,” or “get free shipping”. It clearly indicating that the person is prepared to make a decision immediately.
Example: “Order running shoes with free shipping”
9. Geo-Targeted Keywords
Geo-targeted Keywords are location-based. These keywords are used when someone wants to search for something in a certain location. These types of keywords are very suitable for local SEO and it is typically utilized by businesses that have services or products in a particular area. Geo-targeted keywords help search engines display your content to users who are actually searching for services in that location.
Example: “Best Digital Marketing Agency”
10. LSI Keywords (Latent Semantic Indexing)
LSI keywords are related or conceptually connected words that support your main keyword. By adding LSI keywords you can get your content to become more relevant and easier to understand for search engines. Having LSI keywords in your content is beneficial for your SEO efforts.
11. Competitor Keywords
Keywords that include your competitor’s name or the product name. Learning what the top-selling products are for your competitors and which keywords they are ranking with also gives you an idea of what your target market is interested in and new ideas that you can come up with to improve your SEO game. It is a great way to find new opportunities and weaknesses that you can exploit in your industry.
Example: For Campus, a competitor keyword might be Nike.
Conclusion
If you are a Digital marketer, you need to understand proper SEO keyword implementation in content, because it can improve your visibility and rankings on search engines. From broad short-tail keywords to highly specific long-tail, branded, buyer intent, and geo-targeted terms, each type of keyword plays a unique role in your SEO strategy. At Rcedutalent, we are experts in the implementation of different types of keywords in your content. The proper combination of strategic keyword implementations will help your website achieve a better search engine position.